Psychographic customer profiling

Who is your
ideal customer, really?

Answer just 19 questions about your target audience. We'll identify their psychographic profile — not just who they are, but how they think — and the most effective channels to reach them, from Facebook and Instagram interests to targeted direct mail.

Takes about 7 minutes  ·  No login required  ·  Report delivered by email

54
Australian consumer profiles
11,600+
Terms to find your audience online
19
Survey questions
How SmartmailDNA works

From answers to audience in three steps

1

Profile your customer

Enter your product details, then answer 19 questions about your ideal customer's lifestyle, values, mindset and spending behaviour — the psychographic signals that predict buying decisions.

2

We analyse your answers

Your answers are scored against SmartmailDNA Audience Profiles to identify the strongest customer matches before the report is produced.

3

You receive your report

A report showing your matched Audience Profiles, audience estimates, campaign options, and recommended direct mail / Meta activation approach.

SmartmailDNA survey

Product details + customer profile

Enter your details and describe the product you are promoting, then answer 19 questions about your target customer.

Your details
Question 1 of 19

Confirm your customer profile

Review the customer profile answers below. Click any answer to open the options and change it before continuing.

The product or service you are promoting
Describe the offer so we can match it to the right target customer.

Almost there — choose your target area

Your details have already been captured. Choose how you would like to define the target area, then submit the form.

No suburbs needed — after reviewing your persona match, Sam will identify the areas with the highest concentration of your ideal customer and contact you with a shortlist.

Select a state then search for a suburb to begin building your target area.

We collect your information to prepare your SmartmailDNA report and may follow up to discuss your campaign. We handle personal information in accordance with our Privacy Policy. We will not share your information with third parties.

Your profile is on its way

Thank you — we'll review your answers and email your SmartmailDNA report within one business day. If you'd like to talk through the results, call us on 1800 118 991.