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Loyalty Programs for Pubs & ClubsWell targeted loyalty programs can increase the frequency of visits to your establishment as well as the amount of money spent on these visits. Smartmail can show you how to increase loyalty by helping you determine the important factors to your clients and measuring how you rate on these factors. Once the segments are determined we assist you in designing a reward system based on segment, recency, frequency and value of customer spend. We then manage the whole marketing communications program for you. This process may include design, print management, list supply, mailhouse and fulfilment, telemarketing and management of responses to your campaigns. |